AS A BRAND BUILT ON THE DESIRE TO EXPLORE NATURE AND THE GREAT OUTDOORS, OUR NEW STRATEGY, MAISON DU PARIS BEYOND, IS OUR COMMITMENT TO BE A FORCE FOR GOOD THROUGH HOW WE DESIGN, SOURCE, CREATE AND ADVOCATE. WE ARE DETERMINED TO BE A BETTER COMPANY, TO CREATE A MORE SUSTAINABLE FUTURE FOR SPORT, AND TO HAVE A POSITIVE IMPACT ON CLIMATE, NATURE AND PEOPLE. THIS COMPELS US TO DRAW ON OUR CREATIVE SPIRIT, TO EVOLVE, INNOVATE AND, AT TIMES, DEFY CONVENTION. IT ALSO REQUIRES US TO ENHANCE OUR METRICS TO TRACK, GUIDE AND REPORT ON PROGRESS.